RE/MAX Long Drive

Case Study : RE/MAX Long Drive

The RE/MAX World Long Drive Championship is widely recognised as the "Super Bowl" of the sport of golf long drive. Its three-step qualifying process attracts entries from golfers in more than a dozen nations around the world.

The challenge of the event was to keep it amateur and non-golfer friendly, while still appealing to aficionados. This was relatively easy to achieve as the style of long drive golfing is in itself a highly spectator friendly event. A ‘Happy Gilmour' event is included as light relief.

JKPR achieved widespread publicity for the event. The following is just one example of a media release picked up by state press

Golfers head to Coast for RE/MAX
Australian Long Drive Championship

Sunshine Coast golfers have one last chance to prove their driving skills on home soil at the inaugural RE/MAX Australian Long Drive Championship when it comes to town in September.

Some of the best golfers from around the country have already qualified for the finals which will be held at the Hyatt Regency Coolum on Sunday, September 14. But local golfers still have a chance to test their driving skills the day before when the last qualifying event of the tournament tees off at 9am.

To participate in Saturday's qualifying round, golfers need only to show up at the resort, located on Warran Rd Coolum Beach, and swing for the fences!

Registration is at the site from 8.30am on the day only, and the competition is open to both professionals and amateurs. The competition takes place in three divisions: Open, Women's and Junior, with the top four Open competitors and top Women's competitor grabbing a spot in the finals the following day. The top juniors will receive awards but will not progress to the finals.

Entry fees for the qualifying event are: Open Division $40, Women's Division $20 and Junior Division (14 and under) $10, with 5% of all entry fees being donated to Camp Quality, a national charity supporting children with cancer. Competitors will have five minutes to hit six golf balls inside a predetermined grid area with the longest drivers in each division being announced the winners.

Event host, RE/MAX Property Specialists broker David Garwood, said that both the qualifying round and the national final were likely to draw a large crowd of spectators all anxious to see how far golfers could hit.

"This is the first RE/MAX Australian Long Drive Championship and we know it's going to be a huge event," David said.

"The growth of the sport worldwide indicates that golfers either want to hit big or see other golfers hit big because it's very exciting to watch. The event on Saturday offers a chance for weekend golfers to turn up with their mates and find out once and for all who can hit the longest drive."

At the finals, the top three Open and top three Women's competitors will be announced with the Open Champion qualifying for the RE/MAX World Long Drive Championship to be held in Nevada, USA, in October. The total prize purse for all divisions at the world finals is US$350,000.

An annual golfing event which has been held for nearly two decades, the RE/MAX World Long Drive Championship saw 15,000 golfers participate in 2002. Last year's World Champion, Carl Wolter, won with a drive of 351m. This year, about 400 qualifying events have already been scheduled around the world, with competitors from at least a dozen countries likely to be at the finals.
For more information on the RE/MAX Australian Long Drive Championship, visit www.longdriveaustralasia.com.

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